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Smile It Forward

Project Insight

After reading “The Happiness Advantage” by Shawn Achor, executives at BECO Management had the idea of sharing the book and its lessons in positive thinking with their customers.


We created custom gift-box style packaging to gift BECO customers with two books, one for themselves and another with the message to “smile it forward”. We also designed custom notecards and asked BECO’s President to create a handwritten note for the boxes to give them a more personalized feel. This purposeful gift served to further BECO’s mission to help their tenants flourish in all aspects of their lives by improving their overall well-being.