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Project Insight

CHIL was conceived by three friends who wanted to create great products in the mobile accessories space. The group had all been instrumental in the birth of this industry working a combined 40 years in the mobile electronics accessory business. They had seen the good, the bad and the ugly and felt they could build a more nimble, adaptable business that could excel in product design, execution, speed to market and customer service like no other.


With mobile accessories saturating the marketplace, CHIL needed a stand-out brand, customer experience, and a marketing approach that was unique, fun and memorable. Included in the plan were a comprehensive brand guide, media kit, innovative packaging design and an enhanced user-experience on the web creating new and lifetime fans of the product.