CHIL was conceived by three friends who wanted to create great products in the mobile accessories space. The group had all been instrumental in the birth of this industry working a combined 40 years in the mobile electronics accessory business. They had seen the good, the bad and the ugly and felt they could build a more nimble, adaptable business that could excel in product design, execution, speed to market and customer service like no other.
With mobile accessories saturating the marketplace, CHIL needed a stand-out brand, customer experience, and a marketing approach that was unique, fun and memorable. Included in the plan were a comprehensive brand guide, media kit, innovative packaging design and an enhanced user-experience on the web creating new and lifetime fans of the product.