Take the bulldog approach. Why is good design an important part of your business? Because it sells. It evokes. It communicates. It screams "call to action" and makes customers loyal. Because design with "BITE" gets you noticed. It helps you effectively build your identity or leave your mark — leaving behind valuable opportunities to grow your business. It's important to be concrete, relevant and simple. Memorable and trustworthy. Design plays the essential role of tying all of these elements together to build and communicate your brand and the extensions of your brand—consistently and cohesively.